About
Ninja Sellers Group was founded in 2015 and specializes in developing and providing integrated platforms for e-commerce, direct-to-consumer (DTC) models, marketing, manufacturing, logistics, and more. With operations spanning across Arab and African markets, the company also has administrative offices in Amman, Jordan, and Riyadh, Saudi Arabia to support its regional activities.
History
2015
March 23
Founded “Ashaayat for E-commerce” in Jordan, marking the beginning of our journey in e-commerce in the region.
2016
November
Started selling from Jordan to all Gulf countries through express shipments from our Jordanian warehouse, focusing on improving shipping and distribution operations online.
2017
March
Launched a warehouse in Turkey to sell dietary supplements from Turkey to the Gulf countries, becoming the first Arab company to sell products directly from Turkey to the Gulf countries, expanding our e-commerce operations.
2018
September
Expanded our business to Dubai, starting to broaden our presence in e-commerce through new markets in the Middle East.
2019
October
Established warehouses in Saudi Arabia, Palestine, and Iraq to support e-commerce in these markets through online platforms.
2020
March
Set up warehouses in Gulf countries such as Kuwait, Oman, Bahrain, and Qatar, to expand e-commerce and facilitate distribution and marketing through online platforms.
2021
January 15
Launched “Ninja Sellers” as an integrated platform to support e-commerce, providing products for marketers to sell and promote through e-commerce, and expand merchants’ businesses online. In the same year, we established warehouses in Libya, Egypt, Morocco, Senegal, and Ivory Coast to enhance e-commerce in both African and Arab markets.
2022
July
Launched “Ninja Sellers Logistics” to offer integrated logistics services including storage, order fulfillment, and delivery, alongside providing import services from China and shipping from the country of origin to our warehouses. We also developed our platform to provide everything needed for merchants to manage and grow their e-commerce businesses easily.
2023
December
Participated in several international exhibitions in Morocco and Algeria to promote e-commerce and develop the “Ninja Sellers” platform to cater to marketers by facilitating product promotion and launching import services from China through the platform. We provided everything merchants need in one platform to manage their brands and expand into 15 countries.
2024
December
Launched “Ninja Sellers Camp” to teach e-commerce, where we trained 400 traders through a 30-hour course to enhance their skills in the digital market and learn modern e-commerce strategies.
2025
March
After celebrating the bronze jubilee and 10 years since our launch, we launched “Ninja Sellers Group” as an integrated platform offering e-commerce solutions from training and education to logistics and digital marketing, focusing on expanding e-commerce in 15 Arab and African countries.
March
Established an administrative office in Riyadh, Saudi Arabia, to help Saudi brands benefit from “Ninja Sellers Group” services in 15 Arab and African countries.
Philosophy
Our Purpose
Make e-commerce seamless for everyone.
E-commerce is limitless.
We live for the moments when people’s passions, dreams, and ideas come true.
That’s why we provide innovative solutions to break down barriers in the e-commerce world.
Empowering individuals and businesses with endless opportunities to grow, create, and connect across borders.
Let’s move forward, together.
Any business, any idea, any vision can create new value in the world of e-commerce.
Our Mission
Make every business borderless in the world of e-commerce.
Technology has ushered in an era where anyone can do business globally.
Yet, borders still exist. Borders between disconnected systems and data, borders between physical locations, borders between businesses and their customers, and more.
We are committed to breaking down these borders by offering an integrated platform that solves real challenges for entrepreneurs and businesses. Our solutions enable businesses to operate seamlessly, empowering everyone to expand, manage, and grow their e-commerce ventures with ease.
Our Values
01. —-
Be Transparent
Embrace diversity and express your thoughts openly while respecting the ideas of others.
02. —-
Be Ambitious
Never settle for less, always strive for more.
03. —-
Move Fast
Stay ahead of the curve and quickly turn ideas into actions.
04. —-
Stay Innovative
Continuously adapt and upgrade to deliver the best outcomes.
05. —-
Achieve Together
In every situation, always unite toward a common goal, working collaboratively to achieve success.
Management Members
CEO’s Message
Since I was a boy, I dreamt of becoming an entrepreneur. I was excited by the prospect of running my own business and creating a real impact on the world.
In 2015, my passion and dream came true with the founding of “Ashaeyat for E-commerce” in Jordan, marking the beginning of my journey in e-commerce. Over the years, my vision evolved, and we transitioned from practicing e-commerce to establishing “Ninja Sellers Group,” offering all the solutions a merchant needs to expand their e-commerce business easily across the countries we operate in. We provide our services in these countries and work to facilitate access to both local and international markets.
Part of my dream has also been to create new opportunities for young Arabs by sharing knowledge and expertise. My team and I are always working to teach future generations and transfer our ten years of experience in e-commerce through “Ninja Sellers Camp.” The goal has been to provide opportunities for young Arabs to earn a real income and address the unemployment challenges many face in our Arab countries.
Today, we are a company that empowers e-commerce through innovative technologies and solutions, backed by ten years of experience in e-commerce. With an integrated logistics network across 15 Arab and African countries and a single tech platform, we help you manage your e-commerce business across multiple countries from one place. This platform was built based on our accumulated expertise and a deep understanding of the specific needs of e-commerce businesses, including performance measurement, tracking progress, and continuously improving e-commerce strategies for sustained success.
We have also expanded into logistics and digital marketing through the launch of “Ninja Sellers Logistic” as an integrated platform that includes everything a merchant needs to grow their e-commerce business. Additionally, “Ninja Sellers Agency” helps in boosting sales and building effective strategies to enter markets and achieve success.
We continue to move toward our larger goal of transforming e-commerce into a fully integrated digital economy that works seamlessly across all the countries we collaborate with.
I believe that any passion, any dream, and any idea can create new value in this world, and we at “Ninja Sellers” are just getting started. The future holds endless opportunities for us.
Let’s move forward, together.
Mamoun Al-Sabbagh
CEO and Founder
Ninja Sellers Group
Executive Team and Founders of “Ninja Sellers Group”
Mamoun Al-Sabbagh
CEO and Founder
10+ years of experience in e-commerce
Mamoun Al-Sabbagh is the founder and CEO of “Ninja Sellers Group,” responsible for developing and guiding the company’s vision toward success. With over 10 years of experience in e-commerce, he has focused on building and expanding online businesses across various markets. Mamoun is committed to ensuring the company’s sustainable growth and overseeing the development of strategies and expansion plans for Arab and African markets. As the CEO and founder, he makes strategic decisions, improves operations, and leads the team toward achieving the company’s goals and expanding its e-commerce operations.
Ahmed Al-Haj
Chief Financial Officer (CFO)
10+ years of experience in e-commerce
As the CFO of “Ninja Sellers Group,” Ahmed Al-Haj has in-depth experience in all financial aspects of e-commerce. He has worked on managing financial accounts, analyzing financial data, and developing innovative financial strategies to support sustainable growth. Ahmed provides effective and innovative financial solutions that help expand operations and ensure success in the digital marketplace. A strong financial management system is essential for maintaining accurate figures and ensuring that operations run smoothly.
Mothaz Al-Sabbagh
Chief Operating Officer (COO)
10+ years of experience in managing e-commerce operations
Mothaz Al-Sabbagh is the COO of “Ninja Sellers Group,” where he leads the operations team in implementing innovative e-commerce solutions. With his extensive experience in managing complete e-commerce operations, Mothaz plays a key role in improving operational efficiency and expanding business scope to meet market demands. He ensures the smooth flow of work through effective solutions that support all aspects of e-commerce and the internal processes necessary for the company’s success.
Executive Team Members
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The success of any company depends on three key elements
Leadership Vision
The CEO has a clear vision for leading and developing the company’s direction, which is the core element for success and innovation.
Successful Financial Management
A capable and specialized financial management team ensures accurate figures and sustainable financial growth, as well as smooth operation.
Efficient Operations Management
Integrated systems to manage employees and internal processes within the company are crucial for ensuring smooth workflow and high efficiency.